Vista Print
Industry
Marketing
Type
Report
Year
2025
VistaPrint is a global leader in empowering small businesses through design, marketing, and print. With a mission to help entrepreneurs grow on their own terms, the brand continuously invests in research and innovation to support a wide range of business journeys.
We designed and developed the site as a horizontal scroll experience, structured around five editorial-style chapters: Community & Competition, Points of Connection, Strategies in Motion, Know Your Audience, and Future Focus. Each chapter combines insights, data, illustrations, and quotes in a dynamic, visual rhythm that makes research feel personal and engaging.
The site functions more like an interactive magazine than a traditional report. It features bold typography, layered layouts, and animated elements that guide readers through key findings without overwhelming them. From tone to transitions, every detail was designed to reflect the resilience, creativity, and pace of small business owners today.
